No shame, no stigma, just really good sex

LovingSex is redefining sexual wellness with a bold, modern, and pleasure-forward approach. We create high-quality, expertly designed sexual wellness products that blend science, style, innovation, and fun!

We were into sex positivity before sex positivity was cool.

Based in Los Angeles and family-owned since the 1990s

LS has always been ahead of the curve-normalizing pleasure and championing sexual wellness before it was mainstream.

We come out of the Alexander Institute, one of the foremost authorities in sex education, giving us decades of expertise in helping people feel more connected, confident, and in control of their pleasure.

Our Experts

Meet the specialists behind our pelvic wellness collection experienced professionals dedicated to guiding you with trusted advice.

Dr. Patti Britton

Dr. Patti Britton, past President (2006-08) of AASECT (American Association of Sexuality Educators, Counselors, and Therapists) is a Certified Sexu...

Dr. Lori Buckley

Dr. Lori Buckley is a licensed clinical psychologist and AASECT certified sex therapist with extensive experience in relationship, couples, and sex...

Dr. Ava Cadell

Cited as one of America's leading Sexologists by Cosmopolitan magazine, Dr. Ava Cadell is a highly sought-after speaker in Asia, Africa, Europe and...

Dr. Lonnie Barbach

Dr. Lonnie Barbach, an internationally renowned psychologist and sex therapist, is an innovator in the field of human sexuality. Currently on the c...

Dr. Betty Dodson

Dr. Betty Dodson is an artist, author and sexologist who has long championed women's sexual liberation. She introduced the electric vibrator at NOW...

Michael Riskin &Anita Banker Riskin

Michael Riskin, Ph.D. and the late Anita Banker Riskin, M.A., Licensed Marriage & Family Therapists and Board Certified Sex Therapists, enjoyed alt...

Dr. Bernie Zilbergeld

Psychologist Bernie Zilbergeld was a leader in the field of human sexuality and a beloved sex therapist and educator for over 25 years. He wrote th...

Dr. Lonnie Barbach

Susan Bremer, producer of The Art of Sensual Dance®, has used her ten-year experience working as an exotic dancer to help thousands of women learn ...

Alicia & Ian Denchasy

Alicia and Ian Denchasy have been married for over 18 years and are the founders of FreddyandEddy.com, a popular couples-oriented website featuring...

Mark Michaels & Patricia Johnson

Mark Michaels and Patricia Johnson are co-authors of THE ESSENCE OF TANTRIC SEXUALITY, winner of the USA Book News Best Books 2007 Award (Health: S...

Deborah Sundahl

Deborah Sundahl is the foremost pioneer and expert in female ejaculation and the G-spot. Her 22 years of groundbreaking contributions to this field...

Dr. Lonnie Barbach

Juli Ashton is the host of Nightcalls, Playboy TV's most popular series since 1995. She has joined forces with the Alexander Institute to host Juli...