The Journal / October 13, 2026 · 5 min read· PLEASURE

Why sexual fantasies are good for you (even if you never act on them)

Sexual fantasies can make people nervous. You might wonder what a particular fantasy says about you, your relationship, or the sex you currently have. If the fantasy involves something you would never do in real life (or someone other than your partner) it can create an uncomfortable question: Does thinking about this mean I secretly want it?

Why sexual fantasies are good for you (even if you never act on them)

Sexual fantasies can make people nervous.

You might wonder what a particular fantasy says about you, your relationship, or the sex you currently have. If the fantasy involves something you would never do in real life (or someone other than your partner) it can create an uncomfortable question: Does thinking about this mean I secretly want it?

The honest answer is usually no.

A sexual fantasy is an imagined scenario, thought, memory, or mental image that feels erotic. It may reflect something you want to try. It may also be exciting precisely because it is imaginary, impossible, exaggerated, forbidden, or safely removed from everyday life.

Once we stop treating every erotic thought as evidence, fantasies can become what they often are: a useful, enjoyable part of sexuality.

Fantasies are more common than you may think

People fantasize about romance, novelty, power, submission, attention, adventure, multiple partners, familiar partners, strangers, and situations that would be impractical (or completely undesirable) in real life.

In a study of 1,516 adults, researchers found that relatively few of the fantasies they examined were statistically rare. Many themes people assume are unusual were actually shared by a meaningful portion of participants. The study also showed considerable variation, which is an important reminder that there is no single “normal” fantasy life. 

Some people have elaborate fantasies with characters and settings. Others experience brief images, sensations, memories, or fragments of a scenario. Some fantasize frequently, while others rarely do.

None of those patterns automatically indicates a problem. Fantasy is not a requirement for healthy sexuality, but it is also not something you need to feel guilty about.

Fantasies can help desire get started

We often talk about arousal as though it begins in the genitals. In reality, attention and imagination can play a significant role.

A fantasy gives your mind something erotic to focus on. That can make it easier to shift away from tomorrow’s schedule, the laundry, work stress, body-conscious thoughts, or the pressure to “get in the mood.” It creates a temporary mental space in which arousal has room to develop.

This can be especially useful for people who experience responsive desire. They may not feel spontaneous sexual interest before anything begins. Desire appears after the brain and body encounter something pleasurable or erotic.

Fantasy can be one of those starting signals.

You might use a fantasy during solo sex, partnered sex, or simply as a way to reconnect with your erotic self. The point is not to force desire into appearing. It is to offer your attention something more inviting than a list of unfinished tasks.

They can teach you what turns you on

Fantasies can offer clues about the conditions that make sex appealing to you. Notice the emotional quality of the fantasy, not only its literal storyline. Do you feel intensely desired? Free from responsibility? In control? Able to surrender control? Admired? Surprised? Safe enough to be bold?

For example, fantasizing about sex with a stranger does not necessarily mean you want to meet a stranger. The appealing element might be anonymity, novelty, confidence, or the experience of being wanted without having to manage another person’s expectations.

A fantasy about submission may be less about a specific sexual act and more about relief from decision-making. A fantasy about taking control may reflect a desire to feel powerful, direct, or completely certain of your partner’s attention.

You do not need to analyze every passing thought. But when a fantasy returns, ask: What feeling does this scenario give me?

That feeling may be easier (and more realistic) to bring into your sex life than the full scenario.

Fantasy creates novelty without requiring real-world risk

Long-term relationships naturally become familiar. Familiarity can create trust, safety, and emotional depth, but erotic interest often benefits from novelty and anticipation.

Fantasy can introduce variety without requiring you to change partners, reorganize your life, or act out every idea. You can mentally experiment with a different setting, personality, power dynamic, or version of yourself.

Research on fantasies involving a current partner found that this kind of fantasizing was associated with greater desire and more relationship-promoting behavior. That does not prove that every fantasy improves a relationship, but it suggests imagination can help a familiar partner feel erotically vivid again.

Try revisiting an early memory, imagining your partner in an unfamiliar role, or picturing the two of you somewhere entirely removed from daily life. No airfare required.

Fantasies can reduce performance pressure

Real sex involves bodies, communication, timing, consent, comfort, and the occasional interruption. Fantasy is less demanding. The scene can move at exactly the right pace. Nobody develops a cramp or remembers that the dog needs to go outside.

That freedom can help you focus on sensation rather than performance.

If you are trying to become more comfortable with fantasy, start small. You do not need to invent a complicated storyline. Recall an erotic memory, imagine a setting that makes you feel sensual, listen to erotic audio, or begin with a simple question: What would feel good right now if nothing were expected of me?

An erotic prompt deck or sensual game can also help when creating a fantasy from scratch feels awkward. Treat each prompt as an invitation, not an assignment. Keep what interests you and skip the rest.

Do you need to tell your partner?

You are allowed to have a private imagination. Sharing a fantasy can create intimacy, but privacy is not automatically secrecy or dishonesty. You do not owe anyone access to every thought that passes through your mind.

If you choose to share, begin with the part you understand. You might say, “I’ve noticed I’m turned on by the idea of giving up control,” rather than presenting a detailed scenario your partner may interpret literally.

Be clear about whether you are sharing an idea, requesting a conversation, or proposing something you might like to try. Your partner is allowed to have boundaries, and hearing a fantasy does not obligate them to participate.

Sexual communication is generally associated with both sexual and relationship satisfaction, but useful communication depends on safety, respect, and timing. A large research review found positive associations between sexual communication and both outcomes, although that does not mean every fantasy must be disclosed. 

A fantasy does not define you

A fantasy becomes concerning when it causes significant distress, interferes with everyday life, or feels impossible to control not simply because its content surprises you. A qualified, sex-positive therapist can help you explore troubling or intrusive thoughts without shame.

For most people, fantasy is simply one way the mind participates in pleasure. It can build arousal, introduce novelty, reveal useful information, and create space to explore without real-world consequences.

You do not have to act on a fantasy to benefit from it. You do not have to share it. You do not even have to understand exactly why it works.

Sometimes your imagination is allowed to be pleasurable without becoming a problem to solve.

By Amanda Vee, Certified Sex Coach and Certified Sexologist (American Board of Sexology)


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